What's Included
Strategic Leadership
Weekly 1:1s with CEO/leadership team
Quarterly board materials preparation
OKR setting and progress tracking
Revenue forecasting and pipeline management
Executive team collaboration
Team Development
Sales team coaching (individual and group)
Hiring and onboarding support
Performance management guidance
Skills development and training
Compensation structure recommendations
Hands-On Execution
Key deal involvement and support
Prospect and customer strategy sessions
Sales process refinement
Weekly pipeline reviews
Marketing/sales alignment
Systems & Infrastructure
CRM optimization and management
Sales tech stack evaluation
Reporting and dashboard development
Process documentation and improvement
Playbook evolution as business scales
What You Receive
Embedded revenue leadership at 10-12 hours per week (roughly 2-3 hours daily, 4 days/week).
This isn't consulting advice delivered and left to implement. This is active leadership driving revenue strategy and execution.
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All Growth Playbook deliverables PLUS ongoing strategic direction as the business evolves.
Ideal Candidates
Companies generating $5M-$30M in revenue needing strategic sales leadership now.
Organizations where sales leader recently departed or was never properly filled.
Businesses experiencing board pressure about revenue predictability and scaling challenges.
​Teams that hired reps without success and realize leadership gap exists before people problem.
Companies not ready to commit $300K+ for full-time CRO but need that level of expertise immediately.
Ideal for companies generating positive annual revenue, but know there is great oppertunity for increased success.
Transition Strategy
This engagement is designed as a bridge to full-time leadership or as ongoing fractional support, depending on needs.
Options include:
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Assist in recruiting and hiring full-time CRO (transition to advisor role)
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Continue fractionally long-term as company scales
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Reduce hours as internal capability strengthens
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Project-based advisory after initial engagement
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The goal is to build capability within the organization, not create dependency.
Timeline
6-12 Months
Minimum 6-month commitment for meaningful impact
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• Weekly leadership meetings
• Deal support and coaching
• Strategic planning and execution
• Ad-hoc availability for urgent needs
Investment
$12,500
Billed monthly with 30-day notice for changes
Annual commitment: 1 month free ($137,500 vs $150,000)
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