Revenue Growth Services
Whether you need a one-time assessment or ongoing strategic leadership, choose the engagement that matches your growth stage and readiness.
THE BEGINNING
Cold Calling for Social Security Numbers
My sales career started in the most unexpected way: cold calling businesses to validate if they were in the market for equipment financing—and somehow convincing people to give me their birth dates and Social Security numbers.
It was absurd. It was effective. And it taught me that sales is about process, not personality.
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From there, I moved to a fertilizer startup selling to golf courses across New England. Built a strong client base before logistics challenges shut down our division.
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That experience taught me something crucial: even great salespeople can't overcome broken systems.
THE TRANSFORMATION
Employee #3 to $5M ARR
In 2006, I joined Fresh Tilled Soil—a 3-person UX design agency—as employee #3.
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Over the next 13 years, I wasn't just doing sales. I was building the entire revenue infrastructure:
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Documented sales processes
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Marketing strategies
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Operations systems
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Financial management
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Leadership development
We grew to 35 employees and $5M in annual revenue.
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In 2019, ADK Group acquired us—validation that systematic growth works.
THE REVELATION
Design Thinking + Sales Strategy
Working at a UX agency changed how I think about sales.
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I realized that sales process should be as user-centered as product design. The buyer's journey should be mapped with the same rigor as a digital experience.
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This unique perspective—combining design thinking with sales infrastructure—became my competitive advantage.
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It's why I don't just close deals. I architect revenue systems.
TODAY
Building the Framework Others Can Follow
Now I split my time between two roles:
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As CRO at Metaspex (hyper-automation platform), I'm developing enterprise relationships with companies like Dell Technologies Capital and building systematic lead generation.
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Through DA Consulting, I help B2B tech companies build what I built at Fresh Tilled Soil: revenue engines that scale beyond any individual.
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The mission is simple: make predictable revenue accessible to companies that are done guessing.
Track Record
20+
Years B2B Tech Sales & Business Development
$10M+
New Revenue Generated Across Organizations
$3M → $5M
ARR Growth at Fresh Tilled Soil (2006-2019)
$4M+
Contracts Closed with Fortune 500 Companies
200+
Product Demos & Discovery Calls Generated
$1M+
Revenue Closed in First 2 Months (Funsize)
TRUSTED BY INDUSTRY LEADERS
Harvard Business School Madison AI Metaspex Funsize.co Earls.co
My Approach
UX Meets Sales
Bringing design thinking to revenue infrastructure creates experiences that buyers want to engage with—not avoid.
Operator First, Consultant Second
I've carried quota. Managed P&L. Built teams. Survived acquisitions. This isn't theory—it's what worked in the trenches.
Systems Over Heroics
The best sales organizations don't depend on rockstar closers. They have documented processes that create consistent outcomes.
AI as Competitive Advantage
Leveraging modern tools gives companies an unfair advantage in lead generation, personalization, and forecasting.
Beyone Revenue Growth
I live north of Boston with my wife Kayla (who runs her own esthetician business—we're both entrepreneurs) our son Cash (6 years old and a massive handful) and our daughter Izzy (a slightly larger handful).
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When I'm not building sales playbooks:
- You'll find me on the golf course (lifelong obsession)
- Cooking with Kayla and trying new restaurants
- Cheering for Boston sports (born and raised)
- Reading, watching and learning (always curious about new approaches)
I believe business should be more human. Sales should be more systematic and empathetic. And growth should be more predictable.
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Let's build something together.
