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Stop Guessing. Start Growing.

The Revenue Growth Playbook

A Systematic Framework for Building Predictable B2B Sales Engines

20+ years of revenue growth expertise distilled into an actionable framework any B2B tech company can implement.

Inside the Playbook Sample

Chapter 1: The Foundation

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The WHO, WHAT, WHY framework for positioning that clarifies strategy before tactics.

​Chapter 2: Messaging Matrix

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Align your entire team around target personas, challenges, and how solutions map to needs.

Chapter 3: Outbound Strategy

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The "Sandwich Method" for LinkedIn + Email outreach with templates ready to customize.

Chapter 4: Discovery Framework

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45-minute call structure that qualifies prospects and positions solutions naturally.

Chapter 5: AI Sales Tools

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Practical AI applications for lead scoring, personalized outreach, and pipeline forecasting.

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Want the Full Playbook?

The sample gives you the framework. The full playbook includes industry-specific messaging, 20+ templates, CRM configuration, AI implementation guides, and step-by-step execution plans.

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What You'll Learn

How to identify your ideal customer profile with precision

Building outbound campaigns that generate qualified responses

Leveraging AI to gain competitive advantage in sales

Creating messaging that resonates across all touchpoints

Structuring discovery calls that close themselves

Moving from tactics to systematic infrastructure

A Proven Trackrecord

20+

Years Building B2B Revenue Engines

$10M+

New Revenue Generated for Clients

$3M → $5M

ARR Growth (Fresh Tilled Soil)

200+

Enterprise Demos Generated

TRUSTED BY INDUSTRY LEADERS

Harvard Business School          Madison AI         Metaspex        Funsize.co       Earls.co

The Author: 

Dan Allard

Hi, I'm Dan

20+ Years Building Revenue Engines for B2B Tech Companies. Former VP Sales at Fresh Tilled Soil ($5M ARR growth). Current CRO at Metaspex. Generated $10M+ in new revenue across agencies and SaaS companies.

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Ready to Build Predictable Revenue?

Start with a 30-minute diagnostic call—no cost, no obligation.

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