What's Included
Month 1
Phase 1: Foundation & Research
Complete First Hire Readiness Diagnostic (if not already completed)
Founder deal pattern analysis (last 15-30 deals)
Positioning & messaging audit (WHO/WHAT/WHY clarity)
Sales process documentation (current state)
Ideal customer profile & persona development
Document your current approach (what's working vs. heroics)
Month 2
Phase 2: Framework Development
Messaging matrix for your hire to execute
Trigger-based prospecting system (not random cold outreach)
Email and phone script templates your hire can customize
Give-Get Scorecard for objective qualification
Objection handling scripts (top 10 scenarios)
Meeting agenda templates and next-step frameworks
45-minute discovery framework with stage gates
Month 3
Phase 3: Tools & Implementation
Prospect list building (100+ trigger-based target accounts)
Sales tech stack recommendations for first hire
Interview guide & hiring scorecard
90-day onboarding plan (week-by-week)
First 30/60/90 day success metrics
Founder handoff training session
Job description template
What You Receive
The First Hire Playbook (100+ Pages) Everything your first sales rep needs, documented before day one
Positioning & Messaging Matrix
Your WHO/WHAT/WHY + persona-specific talk tracks
Trigger-Based Prospecting System Who to target, when to reach out, and what to say
Email & Phone Templates Customizable scripts for outbound sequences
45-Minute Discovery Framework
Question structure, qualification criteria, next-step templates
Give-Get Scorecard
Objective deal qualification (no more guessing)
Objection Handling Scripts Responses to the top 10 objections your hire will hear
90-Day Onboarding Plan
Week-by-week roadmap for your hire's first quarter
Job Description Template Customized role description to attract the right candidate
Interview & Hiring Scorecard Framework to evaluate candidates objectively
Prospect List (100+ accounts) Pre-built list with trigger monitoring setup
First 30/60/90 Day Metrics
How to measure success before your hire closes their first deal
You're a Great Fit If
✓ Founder-led B2B company ($500K-$5M ARR) planning to hire your first sales rep in next 3-6 months
✓ You've closed 15-30+ deals yourself and understand what's working, but it's all in your head
✓ Ready to invest 3 months building infrastructure BEFORE posting the job description
✓ Willing to collaborate actively (this isn't outsourcing—you bring the knowledge, we document the system)
Built for seed-stage tech companies ($500K-$5M ARR) and boutique agencies ($1M-$8M) ready to systematize revenue
Client Results
FUNSIZE (DIGITAL AGENCY)
Built outbound infrastructure before scaling sales team—secured $1M+ in new revenue within 2 months of implementation
Metaspex
New positioning + systematic demo framework generated 200+ product demos across 4 product launches
Fresh Tilled Soil
Documented founder's sales approach into repeatable system—scaled from $100K to $5M ARR beyond original team
Timeline
3 Months
Month 1: Research & Foundation
Month 2: Framework Development
Month 3: Tools & Implementation
Investment
$17,500
• 50% at signing, 50% at completion
• Three monthly payments of $5,833
• Discount if Revenue Diagnostic already completed
EXPERTISE SPANNING
Digital Product & UX Agencies | Enterprise Technology Platforms | Strategic Consulting Firms | Marketing Technology Providers
