What's Included
Positioning & Messaging Audit
Can you articulate your WHO/WHAT/WHY?
Or will your hire be guessing?
Founder Deal Pattern Analysis
Review your last 15-30 deals to identify repeatable patterns vs. heroics
Existing Process Documentation Review
What systems actually exist today? What will your hire inherit?
Discovery & Qualification Framework Assessment
Do you have a documented framework, or will your hire "wing it"?
Market & Competitive Research
Who should your hire target? What triggers should they watch for?
Readiness Interviews
Stakeholder conversations to assess organizational preparedness for first hire
What You Receive
A comprehensive readiness assessment including:
Hire/Don't Hire Recommendation → Clear yes/no answer: Are you ready to hire, or do you need to build infrastructure first?
20-Point Readiness Scorecard → Objective evaluation across positioning, process, systems, and organizational readiness
Gap Analysis & Priority Roadmap → If not ready: Exactly what to build before posting the job description
90-Day Implementation Plan → If ready: Week-by-week onboarding plan for your first hire's critical first quarter
Job Description Template → If ready: Customized role description that attracts the right candidates
Ideal Candidates
Founder-led B2B company that's closed 15-30+ deals yourself and starting to see patterns
Considering posting a sales role in the next 3-12 months but want validation first
Overwhelmed with sales responsibilities and know you need help, but unsure if you're ready​
Had a failed sales hire in the past and want to avoid repeating the $150K mistake
Built for seed-stage tech companies ($500K-$5M ARR) and boutique agencies ($1M-$8M) ready to systematize revenue
Timeline
2 Weeks
Week 1: Data gathering, interviews, system audits
Week 2: Analysis, report creation, presentation
Investment
$7,500
This investment is fully credited toward Growth Playbook Build if engagement begins within 60 days.
